Why is this important?Working in Africa has received a lot of attention recently. A World Bank blog recently asked: has Africa outgrown aid? It suggested that “…aid will be increasingly about transferring knowledge rather than money … know-how and skills will be the name of the game”.
What does this mean for apparel? Well, for SOKO, this meant understanding the importance of using professional and personal networks for starting up a business and for building up in-house ‘knowledge’ in core competencies and skills, especially in inculcating a good understanding of what is fashionable, how to produce a fashion product, and how think like a fashion buyer.